How I Grew My Business Luxie Hair Services

Each time you make a good decision or do something nice or take care of yourself; each time you show up to work and work hard and do your best at everything you can do, you’re planting seeds for a life that you can only hope will grow beyond your wildest dreams. Take care of the little things—even the little things that you hate—and treat them as promises to your own future. Soon you’ll see that fortune favors the bold who get shit done.
— Sophia Amoruso, #GIRLBOSS

I first started braiding when I was 13 years old. It took many weeks, dozens of late nights and hundreds of failed attempts before I finally learned how to braid! Before I knew it, I was creating designs, adding extensions and styling my own hair. Girls (and guys) in class started asking me who braided my hair and were in disbelief when I told them that it was me! Soon, I was charging $20 for basic cornrows and getting in trouble for creating makeshift salons after school.

It wasn’t until I got fired from several jobs that I decided to start Luxie Hair Services. I remember getting fired from a management position at a local coffee shop, and feeling panic about the sudden change in income. I had to think of something. After some encouragement from friends and family, I decided to post a Craigslist ad to advertise my braiding services. This was in March 2012. That same evening, I began to get phone calls and texts inquiring about my services and had my first client later that week. It took several years before I started taking my work seriously. I considered it a hobby or side hustle. It wasn’t until I was explaining the operation to one of my clients that she stopped me in my tracks and said, “Girl, you have a business! You need to act like it!” I was shook. It took me a while before I started to implement systems and improve my branding and marketing. I was reading books, listening to podcasts and doing a lot of self-education to build my business. Seven years later, 500+ clients and countless bottles of Jam, hair gel and edge control, Luxie Hair Services continues to stand out as one of the top-rated braiding services in Charlottesville, Va!

This was no easy feat. I had to be bold. There was no real blueprint for how to build a business like this at the time. Every time I showed up, every time I invested my hard-earned money back in my business, every time I forced myself out of bed early on Saturday mornings to braid for hours upon hours, I was planting seeds for myself and my future businesses. By building meaningful relationships with my clients, learning from failures, staying curious, and being strategic with my marketing efforts, my return rates grew to around 90%, with my sales nearly tripling. Now, I'm using what I learned with Luxie Hair Services to help small businesses connect with their communities. I’m grateful for all of my clients who have supported me, been patient with me during rough spots, and shared my business with their friends. Check out the video above to learn more about my first official business!

If you would like to book me for hair braiding services, click here to book your appointment on StyleSeat!

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