Hey, boo. I hate to break it to you, but your potential customer’s buying practices have shifted. Customers want to develop relationships with the brands they use and social media provides a means for customers to connect and interact with brands directly. It’s imperative that small businesses employ the power of social media to boost their online presence and drive conversions. Sure, companies can increase sales by referrals alone, but harnessing the power of social media is, by far, the most cost-effective way to improve your brand awareness and reach potential target customers.
Quick tips to build your social media strategy:
1.) Use Instagram to reach a younger audience. 59% of Instagrammers are under 30 in the U.S. If you’re using Instagram to promote your product, make sure your voice attracts your target market. Do you know your demographic? Plan your content in advance to save you time in the long-run and to be sure that your voice and messaging are consistent. Apps like Planoly are great for planning your Instagram feed.
2.) Be visual. Posts with images get seen 94% more. Every post should have an image, graphic or video.
3.) Use the same photo on all of your business profiles to make it easier for your followers to find you. your photo should be clear, have good lighting and be recognizable on other social media platforms. Consistency is key for good branding!
4.) Not sure what to post? Look for the top businesses in your niche and repost their content. Be sure to provide something insightful in your caption and tag the original post. Apps like Repost make it easy to share and tag the original post.
5.) Automate posts when you can. You don't need to invest in fancy social media management software just yet. Use Google Suites to keep your posts organized and plan your content. You can schedule your Twitter (after you’ve set up a Twitter ads account) and Facebook (for business and group pages) content ahead of time.
6.) Provide value. It's not all about the sale. Create content that is entertaining, provides value or informs, and you'll build trust with your followers when you're ready to ask them to purchase from you.